For a Point-Of-Difference to Possess ________,Target Consumers Must Find It

question 69

Multiple Choice

For a point-of-difference to possess ________,target consumers must find it unique and superior.

• A) distinctiveness
• B) communicability
• C) relevance
• D) believability
• E) feasibility

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Definitions:

Job Rotation

A method of employee development where individuals periodically move through a variety of positions or jobs to gain broad experience.

Job Design Strategy

The process of defining how work will be performed and what tasks will be required in a given job to improve productivity and employee satisfaction.

Gift Vouchers

Certificates or cards which can be exchanged for goods or services at specified stores or businesses, often given as a gift.

Contingent Reinforcement

A form of behavior modification where the delivery of reinforcement depends on the occurrence of a specific behavior.