When Vlasic Created a Cucumber 10 Times Larger Than the Traditional

question 20

Multiple Choice

When Vlasic created a cucumber 10 times larger than the traditional pickle cucumber (e.g.,Hamburger Stackers) ,it used ________ as a means of modifying its product so additional customers might be attracted to the brand.

• A) quality improvement
• B) feature improvement
• C) style improvement
• D) packaging improvement
• E) idea improvement

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Definitions:

Price Elasticity

A measure of how much the quantity demanded of a good responds to a change in the price of that good, expressed as a percentage.

Demand Function

A mathematical representation that describes the quantity of a good or service consumers are willing and able to purchase at various prices.

Tickets

Documents that grant the holder the right to enter an event, travel on a vehicle, or participate in an activity.

Price Elasticity

Measures the responsiveness of quantity demanded or supplied of a good to a change in its price, with elasticity types including elastic, inelastic, and unitary.