Brand Names Are Not the Only Important Brand Element

question 71

Multiple Choice

Brand names are not the only important brand element.Often,________,the more important it is that brand elements capture the brand's intangible characteristics.

• A) the less concrete brand benefits are
• B) the more concrete brand benefits are
• C) the more varied brand perceptions are
• D) the less varied brand perceptions are
• E) the more sophisticated brand benefits are

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Definitions:

Price Controls

Restrictions on pricing for goods and services in a market, enforced by the government.

Equilibrium Quantity

The quantity of goods or services that is supplied and demanded at the equilibrium price, where the market clears.

Tax Per Unit

A fixed amount of tax applied to a product or service, based on the quantity sold, rather than the value.

Tax Incidence

The study of who ultimately pays for and bears the cost of taxation, whether it be consumers, producers, or others.