A ________ Consists of All Products-Original as Well as Line

question 69

Multiple Choice

A ________ consists of all products-original as well as line and category extensions-sold under a particular brand.

• A) brand line
• B) brand variant
• C) brand mix
• D) licensed product
• E) subbrand

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Definitions:

Protestant Ethic

A concept in sociology, introduced by Max Weber, suggesting that the values of hard work, frugality, and diligence in Protestant groups contributed to economic success.

Max Weber

A German sociologist, philosopher, and political economist whose theories on social and economic organization have significantly impacted social sciences.

New Religious Movement

A term referring to religious, spiritual, or ethical groups that have emerged relatively recently and offer innovative responses to contemporary issues, often distinguished from traditional mainstream religions.

Sects

Usually form by breaking away from churches because of disagreement about church doctrine. Sects are less integrated into society and less bureaucratized than churches are.