The Hallmark of an Optimal Brand Portfolio Is ________

question 61

Multiple Choice

The hallmark of an optimal brand portfolio is ________.

• A) the ability of each brand to maximize equity in combination with all the other brands in it
• B) the ability of each brand to maximize its individual equity in isolation
• C) maximal brand overlap
• D) the eventual reduction of brand differentiation to create a unified brand appearance
• E) none of the above

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Definitions:

Infundibulum

A funnel-shaped structure; it can refer to parts of the brain (infundibulum of the pituitary gland) or other organs.

Isthmus

A narrow strip of land with sea on either side, forming a link between two larger areas of land.

Ostium

An anatomical term denoting an opening or orifice, often into a hollow organ or structure.

Fimbriae

Tiny, hair-like projections on the surface of some cells, involved in attachment and movement.