During the Pepsi Challenge Campaign,launched While Coke Was Clearly the Market

question 93

Multiple Choice

During the Pepsi Challenge campaign,launched while Coke was clearly the market leader by sales,consumers were given blind taste tests of Pepsi and Coke and asked which flavor they preferred.Apparently,people preferred the taste of Pepsi in blind taste tests,but bought Coke when they visited the store.This is an example of Coke's ________.

• A) customer-based brand equity
• B) mission-driven brand equity
• C) functional-based brand equity
• D) service-based brand equity
• E) attribute-based brand equity