Reinforcing Brand Equity Requires Innovation and Relevance Throughout the Marketing

question 106

True/False

Reinforcing brand equity requires innovation and relevance throughout the marketing program.The brand must always be moving forward with new products and messages,regardless of direction.

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Definitions:

Defense Against Anxiety

Psychological mechanisms or strategies used unconsciously to protect oneself from anxiety arising from unacceptable thoughts or feelings.

Defense Mechanism

Psychological strategies used unconsciously by individuals to protect themselves from anxiety or to face reality.

Rationalization

The process of explaining one's behavior or decisions with plausible reasons, often to hide true motives.

Reaction Formation

A defense mechanism where an individual unconsciously replaces unacceptable impulses with their opposites.