________ Is the Science of Using Psychology and Demographics to Better

question 141

Multiple Choice

________ is the science of using psychology and demographics to better understand consumers.

• A) Psychographics
• B) Segmentation
• C) Clustering
• D) Demographics
• E) Social psychology

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Definitions:

Gender Differences

Variations in characteristics, behaviors, physical development, and roles traditionally associated with being male or female.

Environmental Input

The sensory, social, and physical data from the environment that affects an individual's development and behavior.

Gender Role

A set of societal norms dictating what types of behaviors are typically considered acceptable, appropriate, or desirable for people based on their actual or perceived sex.

Gender Identity

Awareness, developed in early childhood, that one is male or female.