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Which of the following is considered to be the last step in the marketing research process
Referents
Objects or events in the world that words or phrases refer to or signify.
Similar Concepts
Ideas or notions that share common features or characteristics, making them alike in significant ways.
Stipulative Definition
A definition that introduces a new concept (or a new meaning for an existing concept) by specifying the criteria for inclusion in the concept.
Too Broad
A term used to describe a statement, topic, or question that is not sufficiently narrowed down, making it difficult to address or answer effectively.
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