If a Marketing Researcher Were to Use Careful Observation,hypotheses,prediction,and Testing

question 14

Multiple Choice

If a marketing researcher were to use careful observation,hypotheses,prediction,and testing to ensure that his or her marketing research efforts were of the highest quality,the researcher would have then used ________ characteristic of good marketing research to assist in the research effort.

• A) research creativity
• B) scientific method
• C) ethical marketing
• D) multiple methods
• E) interdependence of models and data

---

Definitions:

Output Price

The price at which a product or service is sold, reflecting the market value of the output.

Demand for Capital

The desire for acquiring physical assets, equipment, or financial assets to expand business operations or investments, influenced by the expected profit and cost of borrowing.

Rental Price

The cost of using or occupying property or equipment for a specified period.

Average Productivity

The output produced per unit of input, such as labor or capital, on average.