The ________ Lays Out the Target Markets and the Value

question 41

Multiple Choice

The ________ lays out the target markets and the value proposition that will be offered, based on an analysis of the best market opportunities.

• A) organizational plan
• B) strategic marketing plan
• C) corporate tactical plan
• D) corporate mission
• E) customer-value statement

---

Definitions:

Cumulative Preferred Stock

A type of preferred stock that entitles shareholders to receive dividends in arrears before common stockholders can be paid dividends.

Common Stock

A form of corporate equity ownership, a type of security that represents ownership in a corporation and a claim on part of the corporation's profits or losses.

Dividends Per Share

Dividends per share is a measure reflecting the amount of declared dividends for each share of common stock, revealing how much a company pays out in dividends relative to its share price.

Fiscal Year

A one-year period selected for accounting purposes, which does not necessarily correspond to the calendar year.