Marketers Are Skilled in Stimulating Demand for a Company's Products,but

question 97

Essay

Marketers are skilled in stimulating demand for a company's products,but this is too limited a view of the tasks they perform.Just as production and logistics professionals are responsible for supply management,marketers are responsible for demand management.Marketing managers seek to influence the level,timing,and composition of demand to meet the organization's objectives.List and briefly characterize the eight demand states described in the text.

Calculate the price per share in acquisition deals using financial information.

Recognize the implications of mergers and acquisitions on company structure (e.g., consolidation, becoming a subsidiary).

Understand the principles of friendly versus hostile takeovers.

Comprehend the economic and shareholder impacts of mergers and acquisitions.

---

Definitions:

Trade Association

An organization founded and funded by businesses that operate in a specific industry to promote and protect their common interests.

Permanent Replacement Workers

Employees hired on a permanent basis to substitute for workers who are on strike, ensuring continued operations.

Purchasing Power

The value of a currency expressed in terms of the amount of goods or services that one unit of money can buy.

Unemployment

The total number of people over 16 who are ready, willing, and able to work, who have been unsuccessfully seeking employment.