At the Heart of Any Marketing Program Is the ________-The

question 34

Multiple Choice

At the heart of any marketing program is the ________-the firm's tangible offering to the market.

• A) service offer
• B) product
• C) sales support team
• D) packaging
• E) auxiliary offer

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Definitions:

Sales Presentation

A pitch or demonstration given by a salesperson to persuade potential buyers on the value and benefits of a product or service.

Objections

Expressions of concern or reasons for hesitance provided by potential customers during the sales process.

Deny Objections

A sales tactic where the salesperson refutes or challenges a customer's concerns or hesitations.

Incorrect Information

False or inaccurate data provided, either unintentionally or deliberately, which can lead to misunderstandings or errant decisions.