When 3M,HP,and Motorola Practice Researching or Imaging Latent Needs of Consumers

question 82

Multiple Choice

When 3M,HP,and Motorola practice researching or imaging latent needs of consumers through a "probe-and-learn" process,they are most likely using which of the following marketing orientations with respect to their consumers

• A) Selling orientation
• B) Promotion orientation
• C) Supply-side orientation
• D) Reactive market orientation
• E) Proactive marketing orientation

---

Definitions:

Inner Conflict

A psychological struggle within a person's mind, often involving opposing emotions, desires, or beliefs that create emotional turmoil.

Whiners

Individuals who frequently complain in a prolonged, often exaggerated manner about problems or situations.

Complainers

Individuals who express dissatisfaction or grievances frequently.

Arbitrary Approach

A method or decision-making process based on individual discretion or judgment rather than fixed standards or rules.