What Are the Three Major Types of Vertical Marketing Systems

question 147

Multiple Choice

What are the three major types of vertical marketing systems?

• A) corporate, contractual, and chain
• B) contractual, corporate, and independent
• C) corporate, contractual, and administered
• D) administered, independent, and franchised
• E) corporate, franchised, and task

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Definitions:

Broaden Skills

The process of expanding one's abilities and competencies to be capable of performing a wider range of tasks or roles.

Motivating Potential

The capacity of a job or task to enhance motivation among individuals, often through the design that incorporates variety, identity, significance, autonomy, and feedback.

Core Characteristics

Fundamental traits or attributes that define the essence of a subject, object, or concept.

Job Involvement

The degree to which an individual is dedicated to their job and considers their job performance to be an integral part of their overall identity.