In Which Step of the Hierarchy of Effects Would a Marketer

question 22

Multiple Choice

In which step of the hierarchy of effects would a marketer most likely rely on samples and coupons?

• A) create awareness
• B) inform the market
• C) create desire
• D) encourage purchase
• E) build loyalty

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Definitions:

Performance

The act of carrying out a task or functioning in an effective and efficient manner, often evaluated against a set of standards or expectations.

Work Unit

A division or segment within an organization, typically consisting of a group of employees working together on a set of tasks or projects.

Certified Nursing Assistant

A healthcare professional certified to provide care to patients under the direction of a registered nurse or licensed practical nurse.

Licensed Practical Nurse

A nurse who provides basic medical care under the supervision of a registered nurse or doctor, requiring state licensure.