Which of the Following Should Be the First Step of Developing

question 148

Multiple Choice

Which of the following should be the first step of developing an advertising campaign?

• A) set the budget objectives
• B) establish the advertising message
• C) understand the target audience
• D) draft the creative brief
• E) select the execution format

---

Definitions:

AGI

The total income earned by an individual, subtracting specific deductions, used to calculate how much income tax is owed.

Deductible Contribution

An investment into a qualified account, such as an IRA or 401(k), that can be subtracted from gross income to reduce taxable income.

Highly Compensated Employees

Employees who receive compensation above a specific threshold set by the IRS, subject to certain retirement plan rules.

Pension Plan

A savings strategy for retirement that mandates employers contribute to a fund reserved for an employee's future benefits.