In an Attempt to Set the Company Apart from Its

question 75

Multiple Choice

In an attempt to set the company apart from its competitors, United Parcel Service has its employees wear brown uniforms and drive brown trucks. What type of public relations tool is UPS using?

• A) buzz marketing
• B) social networking
• C) corporate identity materials
• D) product publicity
• E) public service materials

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Definitions:

Miantonomi

A leader of the Narragansett Native American tribe in the 17th century, known for his diplomatic efforts and tragic fate during the early colonial period of New England.

Narragansett Sachem

A title for the chief of the Narragansett tribe, an indigenous group primarily located in areas of present-day Rhode Island.

English Colonization

The process by which England established and expanded its colonies primarily in North America and the Caribbean from the late 16th to early 18th centuries.

Mayflower Compact

An early agreement established in 1620 by the Pilgrims aboard the Mayflower to form a crude government and submit to the majority's rule.