In Developing an Advertising Campaign, Agencies Do Not Use Pretesting

question 36

True/False

In developing an advertising campaign, agencies do not use pretesting until they have determined the media types and media schedule.

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Definitions:

Ironic Processing

The psychological process where attempts to suppress certain thoughts make them more likely to surface.

Thought Suppression

The process of consciously attempting to avoid thinking certain thoughts.

Party

A social gathering of invited guests, typically involving eating, drinking, and entertainment.

Gain-framed Appeal

A communication strategy that emphasizes the positive outcomes or benefits of adopting a particular behavior or action.