If You Visit Www

question 67

Multiple Choice

If you visit www.diamondsareforever.com,you can design your own ring.This site,which is operated by De Beers,then allows you to email a picture of your ring to friends and relatives.This way,they can share in the excitement and be informed of the Web site's existence.De Beers is using ________.

• A)shilling
• B)viral marketing
• C)stealth marketing
• D)direct marketing
• E)virtual marketing

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Definitions:

Big Five

A theory in psychology describing five major dimensions of human personality: openness, conscientiousness, extraversion, agreeableness, and neuroticism.

Childhood Experiences

Events or interactions during the early years of life that significantly influence an individual's development, personality, and psychological health.

Adult Personality

Refers to the pattern of thoughts, feelings, and behaviors that are characteristic of an individual and consistent over time, fully developed and matured in adulthood.

Cross-cultural Research

Studies that compare cultural norms, values, and practices across different societies to understand human behavior in a global context.