As a Part of IMC,marketers Do Which of the Following

question 17

Multiple Choice

As a part of IMC,marketers do which of the following?

• A)use only one or two elements of the promotion mix at a time
• B)identify what information customers want and how,when,and where they want it
• C)focus on one-to-one marketing to the exclusion of mass marketing
• D)focus on increasing profit margins rather than lifetime value of a customer
• E)produce promotions in-house instead of using outside agencies

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Definitions:

Net Income

The net income a business earns following the deduction of all costs, taxes, and expenses from its total revenue.

Adjusted Trial Balance

A list of all accounts and their balances after adjusting entries are made, used as the basis for preparing financial statements.

Ledger

A comprehensive collection of accounts that records all financial transactions of a business, categorized for reporting and analysis purposes.

Adjusting Entries

Journal entries made at the end of an accounting period to allocate revenue and expenses to the period in which they actually occurred.