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Why Has Traditional Mass Market Diminished as a Way to Talk

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Why has traditional mass market diminished as a way to talk to younger consumers?


Definitions:

Free Will

The ability of individuals to make choices that are not determined by prior causes or by divine intervention, often debated in philosophy and psychology.

Rollo May

An American existential psychologist who emphasized the importance of anxiety as a condition of living and the role of existential crisis in personal growth.

Responsibility for Actions

The accountability or duty of an individual to account for their actions, make amends, or face consequences.

Oedipus Complex

A concept in psychoanalytic theory introduced by Sigmund Freud, which posits a child's unconscious sexual desire for the opposite-sex parent and jealousy toward the same-sex parent.

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