Which of the Following Is NOT a Form of One-To-One

question 139

Multiple Choice

Which of the following is NOT a form of one-to-one marketing?

• A) social networking
• B) direct marketing
• C) database marketing
• D) trade sales promotion activities
• E) personal selling

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Definitions:

Decision Rules

Guidelines or criteria used to choose between alternatives or make judgments in decision-making processes.

Organizational Politics

The use of tactics and strategies by individuals or groups within an organization to gain power or influence decisions for personal advantage.

Expert Power

A form of power derived from possessing specialized knowledge or expertise in a particular area, allowing for influence over others.

Knowledge-Based Economy

An economic system where growth is primarily driven by the production, distribution, and use of knowledge and information.