When FedEx Communicates with Its Target Markets Through the Use

question 126

Multiple Choice

When FedEx communicates with its target markets through the use of a print medium such as Newsweek magazine,it is using which element of the promotion mix?

• A)sales promotion
• B)personal selling
• C)word of mouth marketing
• D)direct marketing
• E)advertising

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Definitions:

Challenge

Any task or situation that tests someone's abilities in a way that is stimulating, demanding, or requires an effort to overcome.

Control

The psychological process or mechanism that regulates an individual's ability to direct their thoughts, emotions, and behaviors towards achieving goals or responding to environmental demands.

Self-Actualization

The process of realizing and fulfilling one’s own potential and capabilities to become self-sufficient and creatively expressive.

Self-Efficacy

An individual's belief in their own capacity to execute behaviors necessary to produce specific performance attainments.