A Manufacturer of a Variety of Technological Devices Asked Its

question 133

Multiple Choice

A manufacturer of a variety of technological devices asked its marketing department to develop inexpensive methods of building and maintaining brand awareness and excitement.The marketing department then recruited consumers who were early adopters of technological devices to spread the word about the company's new products.This is an example of ________.

• A)public service activities
• B)shilling
• C)evangelist marketing
• D)stealth marketing
• E)direct marketing

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Definitions:

Trochlear

Pertaining to the fourth cranial nerve that innervates the superior oblique muscle of the eye, allowing for movement.

Reflex Arc

The neural pathway that controls a reflex action, including at least one sensory neuron and one motor neuron, creating an automatic response to a stimulus.

Receptor

A protein molecule that receives and responds to chemical signals from hormones, neurotransmitters, or other stimuli outside the cell.

Vestibulocochlear

Pertaining to the vestibulocochlear nerve, the eighth cranial nerve, which is responsible for transmitting sound and equilibrium (balance) information from the inner ear to the brain.