Which of the Following Is NOT a Desirable Quality for a Brand

question 120

Multiple Choice

Which of the following is NOT a desirable quality for a brand name?

• A)It should suggest something about the product's benefits.
• B)It should be easy to pronounce and remember.
• C)It should almost always be a long word to get attention.
• D)It needs to fit legal requirements.
• E)It should make sense in the customer's culture.

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Definitions:

Securities

Financial instruments that represent an ownership position in a publicly-traded corporation (stock), a creditor relationship with a governmental body or a corporation (bond), or rights to ownership as represented by an option.

Net Worth

The value of all assets a person or corporation owns, minus the liabilities they owe; a measure of financial health.

Liabilities

A debt owed by a business to another organization or individual.

Assets

Resources owned by a business or individual that have economic value and can provide future benefits.