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A fast-food chain wanted to add a new product to its breakfast menu. The company considered a pancake shaped like a muffin. The problem was determining how a customer would add syrup to the pancake while eating and driving. Fortunately, one of the company's suppliers developed a crystallized syrup that seeps through the pancake once it is heated. Explain the phase of new-product development that occurred during this process with the chain and its supplier. Support your rationale.
Casual
Describing something that is relaxed and unconcerned, or an event or clothing that is informal.
Pragma
A term from Greek that refers to a practical, utilitarian kind of love within relationships.
Businesslike Approach
A method characterized by efficiency, formality, and a focus on achieving specific objectives or outcomes.
Suitable Bride
A woman deemed appropriate for marriage based on specific criteria, which can vary widely depending on cultural, social, or personal preferences.
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