Explain Impulse Products

question 65

Essay

Explain impulse products. Identify two challenges marketers may have regarding impulse products.

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Definitions:

Materials Standards

Materials Standards define the quality, size, and composition specifications that materials used in production must meet to ensure consistent product quality.

Labour Hours

Labour hours refer to the total number of hours worked by employees, typically used to measure workforce output or allocate direct labor costs in manufacturing.

Materials Quantity Variance

This measures the difference between the actual amount of materials used in production and the standard amount expected to be used, based on the level of output.

Standard Quantity

The benchmark or predetermined amount of materials expected to be used in the production of a good or service.