Marketers Can Have Little to No Effect on the Evaluative

question 111

True/False

Marketers can have little to no effect on the evaluative criteria consumers use.

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Definitions:

Resilience

The capacity of people to “bounce back” and cope with stress and catastrophe.

Protective Factors

Factors that enhance an individual's ability to resist stress, trauma, or other psychological risks, contributing to resilience.

Positive Adaptation

The ability of an individual to adjust positively to changes, stressors, or adversity, improving resilience and overall well-being.

Personal Resilience

The ability to recover quickly from difficulties; toughness or the capacity to bounce back from adverse life events.