Theresa Fielding Owns an Internet Company That Sells Gift Baskets

question 110

Essay

Theresa Fielding owns an Internet company that sells gift baskets.Each customer can pick out what she wants in the basket to make it a personalized gift.Theresa has demographic information about buyers stored in the company database.The database also has the address of each basket recipient,when each basket was sent,the contents of each basket,and whether it was sent for a special occasion.How could Theresa use this database?

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Definitions:

Asian

Pertaining to or originating from Asia, including its peoples, cultures, languages, and societies.

Scapegoating

A psychological or social process where individuals or groups assign blame to others for problems or negative outcomes.

Outgroup

An outgroup is a group of people who do not belong to or are excluded from one's own group, often leading to prejudice or discrimination against them.

Stereotype Threat

The risk of confirming negative stereotypes about an individual's racial, ethnic, gender, or cultural group, which can impair their performance in certain tasks.