The Growth-Market Share Matrix Developed by the Boston Consulting Group

question 155

Multiple Choice

The growth-market share matrix developed by the Boston Consulting Group (BCG) is a type of ________.

• A) SWOT analysis
• B) portfolio analysis
• C) value chain
• D) situational analysis
• E) compatibility assessment

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Definitions:

Blue Ocean Strategy

A business approach that involves creating a new market space or "blue ocean," thereby making the competition irrelevant.

Strategy Canvas

A visual tool used in strategic planning to map out the current market positions of companies versus their competitors according to relevant factors.

Value Curve

A graphical representation used to show how a company differs from its competitors based on various factors important to the market.

Industry's Factors

These are the various elements, including economic, technological, political, and social issues, that affect the functioning and growth of a specific industry.