Which of the Following Statements About Brand Equity Is NOT

question 45

Multiple Choice

Which of the following statements about brand equity is NOT true?

• A) Brand equity means a brand has customer loyalty.
• B) Brand equity refers to the brand's value to an organization.
• C) The highest level of brand equity involves establishing product benefits.
• D) Brand equity gives a firm the power to capture and hold onto a larger share of the market and to sell at prices with higher profit margins.
• E) Brand equity can provide a competitive advantage.

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Definitions:

Derived Demand

The demand for a good or service that arises from the demand for another good or service.

Final Product

A final product refers to a good or service that has completed all stages of production and is ready for sale or consumption.

MRP Curve

The MRP curve, or Marginal Revenue Product curve, illustrates the additional revenue generated by employing an additional unit of a resource, such as labor.

Wage Rate

Wage rate is the fixed amount of compensation or payment given to an employee by an employer in return for work performed.