A Firm That Focuses on a ________ Orientation Is Likely

question 102

Multiple Choice

A firm that focuses on a ________ orientation is likely to view the market as a homogeneous group that will be satisfied with the basic function of a product.

• A)production
• B)consumer
• C)sustainability
• D)CRM
• E)TQM

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Definitions:

Humanistic Psychology

A school of thought that investigates how people grow to become happier and more fulfilled; it focuses on the basic goodness of people.

Behaviorism

A branch of psychology that focuses on observable behaviors rather than on internal events like thinking and emotion, emphasizing the effects of environment on behavior.

Gestalt Psychology

A theory of mind and brain positing that the operational principle of the brain is holistic, parallel, and analog, with self-organizing tendencies.

Functionalism

A perspective in psychology that focuses on the purpose of consciousness and behavior in adapting to the environment.