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Identify the four Ps in the following description: Rosa Alvarez markets 23 different varieties of salsa in 8-ounce and 12-ounce bottles at supermarkets in the southwestern United States. The 8-ounce bottle sells for $5.95, and the larger size sells for $7.95. Periodically, she sets up a table in one of the marketplaces that carries her salsa brand and offers customers a sample. She recently received considerable publicity for being the "Hispanic Entrepreneur of the Year."
Culture
The shared customs, arts, social institutions, and achievements of a particular nation, people, or other social group.
Cultural Aspect
The elements that represent the beliefs, practices, norms, and values of a society or community.
Radio Commercial
An advertisement that is broadcast on the radio to promote products, services, or events to listeners.
Symbols
Objects, signs, or emblems that represent particular meanings recognized by people who share a culture.
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