Which of the Following Most Accurately Describes PRIZM

question 62

Multiple Choice

Which of the following most accurately describes PRIZM?

• A)a method of removing heterogeneous variables from a target market
• B)a method of data mining used to implement market development strategies
• C)a database that classifies the U.S.population into segments based on socioeconomic data and lifestyle attributes
• D)a database that classifies the international population into segments based on demographic and geographic characteristics
• E)a positioning strategy used in the introduction of new consumer products

---

Definitions:

Multiply

To increase in number by a specific factor; in arithmetic, it is the operation of adding a number to itself a certain number of times.

Decimal

A figure that features a decimal point to signify a part of a whole.

Round

To approximate a number to a specified degree of significance, often to the nearest whole number.