________ Are Responsible for the Positioning of a Brand and Developing

question 143

Multiple Choice

________ are responsible for the positioning of a brand and developing its brand equity. They are likely to team with sales, finance, and logistics staff members as part of customer business teams who work with major retail accounts.

• A) Product category managers
• B) Brand managers
• C) Venture team managers
• D) Market managers
• E) Sales managers