Colgate-Palmolive Replaced Its Brand Management Structure with a Product Category

question 18

Multiple Choice

Colgate-Palmolive replaced its brand management structure with a product category management structure. A manager who had once managed Colgate toothpaste now manages all of the company's dental products. Under Colgate's new system, a product category manager would have ________.

• A) profit and loss responsibility for all dental products
• B) completely different duties than the brand manager had
• C) less direct authority to achieve goals
• D) no authority over functions, other than marketing, that affect dental products
• E) no authority over international dental product sales

Evaluate the efficacy of different reward systems in fostering organizational commitment and efficiency.

Understand the multipurpose nature of informative or positive messages.

Discern the structure and emphasis of informative or positive messages to foster positive perceptions.

Recognize the importance of reader benefits and goodwill in business communication.

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Definitions:

Malnutrition

A condition that results from eating a diet which does not supply a healthy amount of one or more nutrients, leading to various health issues.

Marasmus

A severe form of malnutrition characterized by energy deficiency, often seen in children, leading to significant weight loss and muscle wasting.

Kwashiorkor

Severe malnutrition caused by a protein-deficient diet, causing the feet and abdomen to swell with water.

Overweight Infants

Infants who have a body mass index (BMI) higher than the typical range for their age and sex, potentially leading to health risks.