A Building Supply Company Has Many High-Volume Customers and Many

question 115

Multiple Choice

A building supply company has many high-volume customers and many low-volume customers. A CRM system would be LEAST likely to help management decide to use which of the following methods for communicating with low-volume customers?

• A) Every November, send each customer a new calendar that has the phone number of the building supply company printed on the cover.
• B) Once or twice a year, mail a new product catalog to each customer.
• C) Every few months, have a customer service representative from the building supply company call each customer.
• D) Have a sales representative make a personal one-on-one appointment with every low-volume customer at least twice a month.
• E) Give each low-volume customer the company Web address to check building supply products sold by the company.

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