One of the Advantages of Test Marketing Is the ________

question 152

Multiple Choice

One of the advantages of test marketing is the ________.

• A) low cost
• B) ability to keep information from falling into competitors' hands
• C) opportunity to survey prospective customers
• D) ability to evaluate a product and its marketing program before commercialization
• E) opportunity to sell existing products to a core customer base

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Definitions:

Brinelling

Minor indentations on the shoulder or in the valley of a bearing race, usually caused by improper installation.

Spalling

Surface fatigue that occurs when chips, scales, or flakes of surface metal separate because of fatigue rather than wear.

Galling

A metal-to-metal wear failure characteristic caused by lack of lubricant or extreme overload.

Slip Yoke

A yoke that accommodates linear movement; the forward yoke in a drive shaft with female splines to which male splines in the main drive shaft tube are inserted to form a slip joint.