Procter & Gamble Introduced Its Duncan Hines Ready-To-Spread Frosting in a Small

question 113

Multiple Choice

Procter & Gamble introduced its Duncan Hines ready-to-spread frosting in a small geographic area. When General Foods became aware of the product, it rushed to market its own Betty Crocker ready-to-spread frosting, which eclipsed the Duncan Hines product introduction. General Foods was able to enter the ________ stage of the new-product development process before Procter & Gamble could.

• A) commercialization
• B) business analysis
• C) idea generation
• D) screening
• E) product concept development

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Definitions:

Dominance

The priority of one allele or gene over others in affecting the phenotype of an organism, or a social hierarchy where individuals of higher status have more influence.

Alleles

Variants of a gene found at the same place on a chromosome that determine distinct traits that can be passed from parents to offspring.

Recessive Alleles

Gene variants that can be masked by dominant alleles and are expressed only when two copies are present.

Dominant Alleles

Dominant alleles are versions of genes that produce a dominant trait which will express itself in the phenotype, even when only one copy is present.