Demographic Variables Are So Frequently Used in Market Segmentation Because

question 65

Multiple Choice

Demographic variables are so frequently used in market segmentation because they ________.

• A) create smaller segments than other methods do
• B) create more easily reached segments than other methods do
• C) do not involve stereotypes
• D) are easy to measure in comparison to many other methods
• E) involve fewer attributes to consider than other methods do

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Definitions:

Decreasing Hindering Job Demands

The process of reducing job requirements that obstruct an individual's ability to achieve their work goals.

Motivating Potential

Describes the capacity of a job or task to enhance an individual's motivation, typically measured by factors like skill variety, task identity, task significance, autonomy, and feedback.

Growth Need Strength

An individual's desire for self-improvement, learning, and personal development in their career or work activities.

Job Simplification

Job Simplification is the process of redesigning job tasks in order to make them more straightforward and less complicated, often by reducing the range of skills required.