Which Type of Segmentation Can Center on the Use of the Word

question 23

Multiple Choice

Which type of segmentation can center on the use of the word when,such as when consumers get the idea to buy,when they actually make their purchase,or when they use the purchased item?

• A)usage occasions
• B)psychographic
• C)needs
• D)demographic
• E)geotargeting

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Definitions:

Environmentalism

A broad philosophy and social movement regarding concerns for environmental protection and improvement of the health of the environment.

Renewable Energy Market

A sector of the economy that produces and sells energy harnessed from natural resources that are replenished naturally, such as solar, wind, and hydro power.

Preserving

The act of maintaining or keeping something in its original or existing state, preventing decay or deterioration.

Organic Cotton

Cotton that is grown without the use of toxic and persistent pesticides and synthetic fertilizers, certified by regulatory organizations to be grown in an environmentally and socially responsible manner.