Harley-Davidson's User Profile Includes Both Thrill-Seeking and Affinity for a Countercultural

question 67

Multiple Choice

Harley-Davidson's user profile includes both thrill-seeking and affinity for a countercultural image. In addition to demographics, Harley-Davidson uses ________ segmentation to target markets.

• A) value analysis
• B) social class
• C) geodemographic
• D) socioeconomic
• E) psychographic

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Definitions:

Circular Reasoning

A logical fallacy in which the conclusion is included in the premise, offering no actual proof or argument.

Logical Fallacy

An error in reasoning that renders an argument invalid.

Sleeping Pills

Medications used to help a person fall asleep or stay asleep.

Melatonin

A hormone produced by the pineal gland that regulates sleep-wake cycles and is involved in various biological rhythms.