Starting in February and Ending Sometime in Late April, Department

question 101

Multiple Choice

Starting in February and ending sometime in late April, department stores promote the fact that they stock a wide range of formal attire for high school proms. The dresses and tuxedos are available year-round, but the heaviest promotion of these products occurs in spring, when most proms are held. This spring promotion to high school students is based primarily on ________.

• A) social class
• B) psychographics
• C) lifestyle
• D) usage occasion
• E) geodemography

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Definitions:

Tactics

Specific actions or strategies designed to achieve a particular objective, often within the context of competition or conflict.

Autonomous Motivation

Motivation that originates internally, driving individuals to engage in activities for the inherent satisfaction or personal reward they provide.

Competence

The ability to do something successfully or efficiently, involving knowledge, skill, and aptitude.

Relatedness

The need to have meaningful connections with others, influencing one's social interactions and sense of belonging.