Explain the Role of Marketers in the Information Search Step

question 47

Essay

Explain the role of marketers in the information search step of the consumer
decision- making process.Give an example of how the marketer might execute this role.

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Definitions:

Groceries

Items of food sold in a grocery store, including fresh produce, meats, dairy, and dry goods.

Order Instrument

A financial document or security that is payable to a specific person or entity and requires endorsement for transfer.

Transferred

Refers to the act of moving ownership, possession, or rights of an asset from one party to another.

Negotiated

The process of trying to reach an agreement through discussion and compromise on terms of a contract, price, or other business arrangements.