A Marketing Decision Support System (MDSS) Is a ________

question 80

Multiple Choice

A marketing decision support system (MDSS) is a ________.

• A) basic system used by companies that do not have the resources to develop a marketing information system (MIS)
• B) popular syndicated research report purchased by most major media companies
• C) sophisticated information system that allows marketing managers to use statistical and modeling software tools
• D) type of custom research report often called for in the marketing research process
• E) data warehouse used to support a marketing information system (MIS)