Which of the Following Lists the Three Important Components of a Basic

question 18

Multiple Choice

Which of the following lists the three important components of a basic marketing information system (MIS) ?

• A) competitive intelligence, internal records, and all sales personnel
• B) existing data, market researchers to gather more data, and the technology to convert those data into information
• C) managers at all levels, corporate culture, and internal data
• D) data, computer hardware and software, and output for marketing decision makers
• E) information resources, technical experts, and marketing managers

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Definitions:

Eye

An organ of vision that detects light and converts it into electro-chemical impulses in neurons.

Transparent

Allowing light to pass through so that objects behind can be distinctly seen; in an informational context, clear and easy to understand or recognize.

Protective Layer

A covering or barrier that shields an object, surface, or organism from harmful external factors.

Sensory Adaptation

Sensory Adaptation depicts the process by which individuals become less sensitive to unchanging stimulus over time as the sensory receptors diminish their response.