Which of the Following Is the Method Marketers Use to Collect

question 138

Multiple Choice

Which of the following is the method marketers use to collect available information about what is going on in the world that is relevant to their business?

• A)a marketing decision support system
• B)marketing management
• C)longitudinal research
• D)a market intelligence system
• E)data mining

---

Definitions:

Statement of Changes

A financial document that outlines the reasons for changes in equity, including transactions with owners and comprehensive income, over a period.

Retained Earnings

The portion of net earnings not paid out as dividends, but retained by the company to be reinvested in its core business or to pay debt.

Shareholders' Equity

The residual interest in the assets of an entity after deducting liabilities, reflecting ownership value.

Net Income

The total profit of a company after all expenses and taxes have been subtracted from total revenue.