When Gap, Inc

question 125

Multiple Choice

When Gap, Inc. was developing the concept for its chain of Old Navy stores, the company gave employees who fit the desired Old Navy customer profile $200 apiece. They set them loose on a shopping spree, and then interviewed them about what they purchased so these products would be on the Old Navy shelves when the stores opened. Gap, Inc. utilized what format of participant sampling?

• A) probability sampling
• B) systematic sampling
• C) stratified sampling
• D) nonprobability sampling
• E) simple random sampling

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Definitions:

Ethanol

A volatile, flammable, clear liquid also known as alcohol, used as a solvent, in the manufacture of various chemicals, and as an intoxicant.

Acetic Acid

A weak carboxylic acid with the formula CH3COOH, known for its sour taste and pungent smell, used in vinegar.

Carbonyl

A functional group consisting of a carbon atom double-bonded to an oxygen atom, central to various organic compounds including aldehydes and ketones.

Butan-2-ol

An isomer of butanol where the hydroxyl (-OH) group is attached to the second carbon in the butane chain.