When McDonald's Purchased Donato's Pizza and a Controlling Interest in Chipotle

question 51

Multiple Choice

When McDonald's purchased Donato's Pizza and a controlling interest in Chipotle Mexican Grills,the company was pursuing a ________ strategy.

• A)market development
• B)product penetration
• C)market penetration
• D)diversification
• E)product development

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Definitions:

Price Floor

A minimum price set by the government or a regulatory body, below which a good or service cannot legally be sold.

Wheat

A cereal grain that is a staple food globally, used for a variety of food products, including bread, pasta, and pastry, due to its versatility and nutritional value.

Surplus

An excess of supply over demand in a market, typically leading to lower prices.

Price Floor

A government or group-imposed price control that sets the minimum allowed price for a particular good or service, intended to ensure fair conditions for producers.